A lot of companies ask what seems to be a very basic question, "Do I have to be concerned about branding as a small-business owner?" Absolutely! Your company has only one chance to make a great first impression. Your brand is intangible and has nothing at all to do with any real estate, inventory or how many vehicle fleets your company may count as assets. Instead, it refers to the reputation behind your company's name and logo. Branding must be consistent and positive with a single message that can be understood by all buyers. Your message must have powerful graphics that not only capture the buyer’s attention but also explain the message. A successful image is the foundation of every successful company.  [ ... ]

  Would you say that teaching a child to "look before crossing the street," is a good rule of thumb? Not only has it saved the lives of billions of over-curious children, it is the first of many lessons which teach us to look a step ahead rather than staring at our own feet.

Marketing’s role in helping your business is to look for places where t [ ... ]

  It would appear as though Gerald McGrew has given up on zoo management and is now consulting various HR departments around the country on what kind of IT employees he would hire if he ran things. You remember Gerald McGrew, he didn’t think that the more exotic zoo animals he saw caged were exotic enough. If he ran the zoo he’d exotic them u [ ... ]

Clouds in my Coffee was the 21st album of singer/artist Carly Simon, whereas “Cloud” computing is the 21st century’s answer to virtually anywhere accessible computation.  About the only other thing that the “Cloud” has in common with Carly Simon is that what it actually is, accomplishes--or is trying to accomplish--is still the subject o [ ... ]