A lot of companies ask what seems to be a very basic question, "Do I have to be concerned about branding as a small-business owner?"

Absolutely! Your company has only one chance to make a great first impression. Your brand is intangible and has nothing at all to do with any real estate, inventory or how many vehicle fleets your company may count as assets. Instead, it refers to the reputation behind your company's name and logo. Branding must be consistent and positive with a single message that can be understood by all buyers. Your message must have powerful graphics that not only capture the buyer’s attention but also explain the message. A successful image is the foundation of every successful company.

Additionally, the job of brand building belongs to the entire organization, not just the marketing department. To truly unite your entire enterprise around this goal requires a unique, powerful, and relevant brand promise, and a plan for delivering it consistently.

At Our Time Designs, doing this is not an art. Neither is it a science. It's the strategic combination of the two – rigor and creativity in the service of business growth.

Typically these engagements are three to six months in length, and may include a mixture of the following services:

• Strategic Planning: Reviewing business plans, objectives and strategies, and identifying risks and opportunities.
• Brand Naming: Developing, refining, testing new brand names.
• Meeting Moderator: Guiding internal meetings and dialogue that result in superior business decisions.
• Competitive Positioning: How does a brand's quality, price and position compare and compete?
• Sustainable Advantages: Identifying a differentiated position, and 'brand personality,' that allows it to stand apart from your competition.