Additionally, the job of brand building belongs to the entire organization, not just the marketing department. To truly unite your entire enterprise around this goal requires a unique, powerful, and relevant brand promise, and a plan for delivering it consistently.

At Our Time Designs, doing this is not an art. Neither is it a science. It's the strategic combination of the two – rigor and creativity in the service of business growth.

Typically these engagements are three to six months in length, and may include a mixture of the following services:

• Strategic Planning: Reviewing business plans, objectives and strategies, and identifying risks and opportunities.
• Brand Naming: Developing, refining, testing new brand names.
• Meeting Moderator: Guiding internal meetings and dialogue that result in superior business decisions.
• Competitive Positioning: How does a brand's quality, price and position compare and compete?
• Sustainable Advantages: Identifying a differentiated position, and 'brand personality,' that allows it to stand apart from your competition.